Increasingly interested in what I think is a salient and as far as I can tell under-explored question, which to my mind is central to evolving beyond current neo-liberal market orthodoxies at the levels of individual, firm, mrkt and economy. Essentially . . .
How to credibly measure/assess at scale, with consistency and relevance, the emerging “balanced stakeholder” goals and performance against them, of individual firms and of aggregated markets? . . . . Avoiding (1) moral hazards entailed in closed-loop regulation: CEO/Board sets rules for own performance and/or procures independent validation via consultants; think “Arthur Anderson”, or (2) imposition on firms of overbearing costs to prove virtue and veracity, thereby stifling value-creating commercial activity?
Before, I lose you to claims of boiling oceans even as they rise, think of existing market indices like VIX which provides a measure of volatility or fear at large among actors. That’s a fairly nefarious concept, made legitimate (then there’s this, volfefe. Less said the better). Think also of the structures we’ve built to provide information on company performance; the FTSE, NYSE, DAX, MSCI, Russell Index . . . etc. This ecosystem of instruments and interested actors provides a form of “discipline” on firms, mainly via the share price, to keep them attentive to shareholder concerns.
How do we develop for non-traditional capitals a similar degree of oversight, information sharing, and informed, active interest to hold firms and markets to account?
Context. As firms increasingly debate expanding their capitals beyond economic/shareholder return (US Business Round Table, https://www.cnbc.com/2019/08/19/the-ceos-of-nearly-two-hundred-companies-say-shareholder-value-is-no-longer-their-main-objective.html at first blush an encouraging sign until one ponders the stark admission this is of just how far from their agenda have been considerations of customer/employee/community etc. But let’s not trifle . . ), the onus of what this expansion means currently falls to Boards, CEOs, and shareholders of influence. Probably by way of declaration or charter or statement of intent.
All well and good but, as business have been saying to activist and civil society in the pejorative for decades, ‘kumbaya’. ‘Weasels-words’ and more recently ‘ESG green-washing’ and ‘impact-washing’ are terms often used to describe progressive overtures on the part of the commercial sector.
Seems self-evident that at same point soon, we will need to establish a broad and comprehensive re-making of the structures and conventions of firm and market oversight to account for non-traditional measures of value creation. Without such a new consensus CEOs and boards will tell their own stories about their intent and their practice. Consulting will dutifully provide sign-off. Most investors, certainly the forever hapless Mums & Dads, will be none the wiser. And in the front rows of AGMs around the world fund managers will look knowingly to the right and deliver a cross-armed, brow-arching, eye-roll. And, the true market makers? Same as it ever was.
I know this is a freighted subject; contentious and multi-faceted. The ardency and force of objections from conventional thought and thinkers is easy to imagine. Calling for any new impositions, compliance, costs or constrains on business and markets is the durian in the fruit-bowl of political ideologies within our liberal democracies. Is it wise or timely to talk to business of unpalatable truths just as it may at last be recognising realities such as the safe and just places Kate has articulated in the doughnut model? Maybe, a good first step is to grasp the durian of multi-stakeholder capitals dilute, sugar-coat, mash, and dye it, and sneak it into the plats de jour of price/book, P/E, EPS etc?
Love to learn of people working on these sorts of questions.