What can we do?

Hello everyone.
I believe in doughnut economics. I want to make it a reality - but I don’t know how. What can we do? Surely we have to go farther than influencing change and actually make the change happen. Become an MP instead of writing to one. Plant forests rather than just recycling. Build an actual community rather than writing messages online (like me right now). You get the gist. How can a small group of people, an individual even, make a BIG change?


We can write articles, books and hold meetings to try to show and convince the population that our ideas are most significant and that it is necessary through legal and political action to introduce changes.

See for example my articles in LinkedIn and my e-book “Consequential Macroeconomics” all of which can be obtained by writing to me at chesterdh@hotmail.com

Hi Jack, great question! I am in the process of figuring this out for myself as well. At this moment I believe that it needs to start with solidarity. Not as an abstract idea, but by actually getting to know each other personally and see what joint initiatives come out of that. This as opposed to the “Master Plan” idea of a single person who then is going to convince others of their plan. Have a look at what Enspiral is doing, if you have not done yet. Also their great book that just came out: Better Work Together.

Hi Jack,

In case it is of any help, one thing I am doing is simply going through all the 17 UN Sustainable Development Goals https://www.globalgoals.org and thinking about what I feel I am able to do to help deliver them (or at least some of them) in all aspects of my life - within the limits of my own abilities and circumstances.

I do not expect to make a significant impact, but I know that whatever I do could then help show others what can be done. Also, I am hopeful that, when more and more of us do such things, collectively we can make some impact. By the way in doing this, I have also found that I am learning a great deal so this is helping me as well as, I hope, others.

I have also gone on a free on-line course on making change happen https://www.futurelearn.com/courses/make-change-happen which I thought was great both for learning and refreshing my knowledge and sharing ideas with other students on what they are doing and thinking of doing.

The last thing I would say is do not underestimate the value of signing petitions, writing constructive social media posts, sharing knowledge and liking actions by organizations and people pushing for constructive change that you support. It does give other people, who are trying to do the same thing, encouragement - and that does help create energy and confidence to drive the changes you want to see.

All the best, Dorian


Thank you for your replies everyone. You’re all right, it’s all about communication. It makes sense - if society’s going to make a deliberate change, it needs to know why and how.


Sounds great, Dorian! I was thinking the other day: how amazing would it be to be on this journey with a local group of like-minds? Figuring this out together day by day, supporting each other.

Hello Diderik,

Thank you for your reply to my post. I have only had the opportunity to quickly look at your thoughtful support-with-questions of Doughnut Economics https://medium.com/@diderik_32187/the-invisible-hole-in-doughnut-economics-7d17cbc5c563 and would be pleased to share constructively other thoughts and questions with you. I am caught up this week but would be pleased to read more about your thoughts after then.

if you would like to know more about the ideas I am exploring please see https://twitter.com/qolfabook and https://www.linkedin.com/in/dorian-furlonger-frsa-4909a9159/

Kind regards,


Dear Colleagues, good day!

I am sending my views to What we can do? section because I believe we can do business accuracy business. Let us discuss upon this new kind of business! I would appreciate Your opinion and would be happy to exchange more information on this matter.

Business Accuracy Business
During these dangerous coronavirus times, it is important to switch to ways of serving one another to the very point. It means on-timely, with required quantity and quality. People can stay six feet away from each other and still conduct mutually responsible businesses to get services to the very point.
These hard times open-up opportunities to take bold but wise,business-accurate steps like leaving behind Producer> Consumer business-model and start Producer=Consumer relationships applying Promise Checkers.

Promise Checker guarantees Producer=Consumer equality in rights and responsibilities had been agreed between each two interested in each others service sides. Promise Checker is the main business accuracy tool.

Each individual armed with Promise Checker can create a number of agreements with others. This agreement can be detailed to whatever minimicro-level the sides need.

So, on one hand, the business-relationship is detailed to minimicro- or maxi-macro levels. On the other, the two sides are 1=1 as two individual sides. Regarding a person, it is individual economics - it is about his business-connections set. Minimicroeconomics is economics of an individual dealing with others specifying his needs minimicro-detailed AND controlling their execution through Promise Checker.

Putting very simply, for example, at a fixed time, Promise Checker registered A’s promise to B to bring to B at noon two bottles of water. Also, he agreed to pay late-service, let us say, 5 cents per minute.

But he brought them 35 minutes later. Promise Checker

  1. got down to its duties and determined that A kept his word to 93%;

  2. using a certain procedure, Promise Checker obliges A pay to B 35 minutes X 5 cents = 185 cents = $1.75.

The procedure is actually more sophisticated then simply 35X5 but for explaining how it works in principle it is sufficient, I think.

The main thing is that inaccuracy/underaccuracy lead to flow of $1.85 from promise-breakers pocket to B’s pocket! It is a great moment for lessons to be taken for the both sides: A had to pay and the next time he will be more thoughtful when promising. B has earned the money = accuracy dollars because he was suffering for 35 minutes of A being not up to given word.

Another important result coming from use of Promise Checker is that from now on you got to pay the consequences. Nobody wants pay and pay! Promise-breakers will get tired of paying all the times and will have to self-correct!

Usually, A and B exchange promises. Then Promise Checker

1)determines each side’s word-keep level;

  1. determines which side proved to be less business accurate. The other side will be more business accurate;

  2. finds the difference in word-keep;

  3. shifts accuracy dollars from less business accurate to more business accurate.

So, billions of people can business-interact having between them a Promise Checker and have the things done properly OR the consequences paid properly.

It is Business Accuracy Business of a very simplified explanation. Manufacturing Promise Checker in big amounts is not a serious problem. Governments could lead the way…

The Business Accuracy Business Data is objective to the highest grassroots information and serves greatly in many-many ways not to be discussed now.

Exact mutual services administered by Promise checker the electronic arbiter can help us get into fighting against coronavirus-caused complications. Learning how to master Promise Checker lets us not only get out of the pit healthier but also step into normal life better business-educated, having skills needed to apply Promise Checker in their industrial and daily business.

There are no easy ways to better and LONGER life. Let us discuss Minimicroeconomics!Let us discuss Business Accuracy Business! Let us think of making Promise Checker available to all people. Extra information is at LinkedIn and page Minimicroeconomics and page PhD Fargo at Twitter. Welcome!

My sincere thanks to all!

May 18,2020

Chamorro Time

How do you, as a business owner, on the one hand convince your customers that your sustainable product or service is the one they should buy, and on the other hand, how do you convince your shareholders that growth and financial return aren’t as important as true sustainability? It takes a mature customer who is comfortable and can afford your probably more expensive products to take the time to find out that your product is ‘better’ and to choose it, and likewise a mature shareholder who is willing to take the long view. Unfortunately, one has to work against the much simpler and more base ‘greed’ principle that drives supply and demand.